So you want to get more people to your Facebook page but you’re not sure where to begin?
Some recent studies have found surprising trends in Facebook users habits and some not so surprising ones.
Here are a few tips to get the most out of your social networking presence, increase traffic and improve visibility.
Facebook, Twitter and Instagram are so popular because they allow users to share what’s important to them.
As the old adage goes ‘A picture is worth a thousand words.’
One of the draws of this kind of media is the ability to quickly and easily share images and comment on or share the ones that are interesting.
In order to engage a user you have to get past the static of all the other information vying for a limited amount of attention. Including large engaging imagery in your posts gets the viewers attention.
If you’re trying to get your audiences attention, an attractive self explanatory image may just be the best way to go. As side note, if you have multiple images to share, it’s better to put them all in one album than to post them individually.
It would appear that getting to the point is a huge advantage. This speaks volumes to why Facebook fans like photo posts as much as they do.
Using emoticons is not only a teenagers game.
This is more than a slight raise in engagement rates. Emoticons increase the amount of perceived humanism to your posts, which comes across favorably in social media.
Facebook users like contests. Facebook users also like web pages that allow them to participate in those contests.
Using specific keywords like enter, win, winner and contest has been shown to attract more visitors.
Soft sell words are more favorable than typical keywords. ‘contest,’ ‘promotion’ and ‘sweepstakes’ are all examples. These words give the viewer something to be excited about. It invites engagement in the case when the viewer is open to contests.
Just a little higher in engagement than contests with the most interaction overall are pages that offer coupons.
It appears that offering your viewer some enticement to interact with your page is the best approach to driving traffic. Providing functionality and utility to the viewer is the key factor to success.