The use of business handouts help Trip Advisor Rankings
QR Code designed hotel cards can be fixed on hotel room key holders.
QR code technology is very effective for use to instant response from guests.
The cards can be scanned easily with Smartphone (s) thereby allowing guests to rate the hotel by writing a review on Trip Advisor and better yet like the hotel’s Facebook page.
Persuade only the satisfied guests to rate your hotel on Trip Advisor
Each hotel should put into place a Customer Relationship Management tool (CRM).
Hotels should have automated email reply services.
Surveys on the quality of services at the hotel should be emailed at least 3 days post the trip.
Guests should be motivated and persuaded to fill out the survey.
There should be an automated program for examining the choices of different guests. The program should rate the satisfaction score of the guest immediately the filled out survey is submitted.
In situations where the score is high, the guest is automatically redirected to the hotel’s Trip Advisor rankings to write a review about the hotel.
The automated program needs to have an interface for tuning the integrated decision module. This is so that the minimum guest satisfaction score for redirection to review the hotel on Trip Advisor is not revealed at first.
The internet has numerous programs and applications that may be used for redirecting guests. Providers like Customer Alliance or Trust You offer customized survey tools. These are tools that enable you to send requests to guests post their stay at your hotel. Once the requests are honored, the surveys can be subdivided (by percentages) for redirection to numerous channels like Holiday Check, Google + or Trip Advisor among other channels. The best thing about this technology is that it allows you to push reviews of an individual channel as high as you want.
North American hotels Trip Advisor rankings case study
Trip Advisor has been developed uniquely such that it is able to show a link between hotels with aspects such as high number of reviews, videos and photos and increased interactions in the hotel’s pages.
A slight review increase draws more attention from travelers thereby enabling such hotels to enjoy about 26% engagement increase from the travelers. What’s more important is the fact that hotels with 50 or more reviews boast of a 27% engagement increase.
Hotels with more than 30 photos enjoy more than 41% engagement increase from travelers.
Videos also play an important aspect in marketing a hotel. Properties with at least one video get a chance to enjoy up to 34% increase in interaction as compared to other hotels with no videos.
Trip Advisor rankings improvement
To enhance your hotel’s Popularity Index, you need to persuade your guests to write reviews for your hotel. The closer, your hotels index approaches No. 1, the more the online visibility of your hotel will be enhanced. Factors affecting popularity index:
Quality of Reviews
Number of Reviews
Review’s Age (Recent reviews count more in ranking)
The effectiveness of the reviews
Additional content about the hotel in the internet.
The best thing about encouraging and persuading guests to post better reviews is that the overall quality and quantity of the reviews is enhanced. This helps a great deal in ensuring that your Popularity Index on Trip Advisor is enhanced accordingly. More Trip Advisor Tips
It is important that the hotel management should respond to reviews left by guests. This is irrespective of whether the reviews are positive or negative. The best thing about responding to the reviews is that it makes to gain the confidence of other potential guests. A detailed article with strategies on responding to reviews can be viewed here.
You should ensure that you place customizable widgets to display important information about the hotel on every page.
You should integrate Trip Advisor reviews on Facebook tabs and other social media platforms.
Engage staff-guest conversations on the nature of the guest’s stay at the hotel
Be unique and do not repeat same responses for different reviews.
Update your Trip Advisor profile constantly by ensuring that you change videos and photos regularly. Quality helps a great deal.
Complementing staff members persuade and encourage guests to place their reviews.
Maintain great professional interaction with guests and visitors. This gives them something to write about when leaving their reviews. Staff should use words like ‘Welcome’ and or ‘May I serve you’. The best thing about using courteous words is that it presents the hotel in good faith among visitors.
Hire staff with great personal motivation and personality on achieving great success.
A hotel that is able to increase its 5 point scale by only 1 point on Trip Advisor can raise its charges by up to 11.2% without experiencing any decline in guests.
An increase of just about 1% in a hotel’s reputation on Trip Advisor translates to about 1.42% increment in the hotel’s revenue per available room.
A slight improvement in customer experience can in turn necessitate a $1.3 billion revenue increase for the hotel sector.
Trip Advisor commands a great percentage of online reviews for players in the hospitality industry. The review site has over 75 million reviews left by about 32 million users.